Once upon a time, half a decade ago or so, CG Technology powered many of the sportsbooks you found in Las Vegas. It was right up there with the likes of MGM and Caesars. However, those days are long gone and have been since 2019.
That’s the year when William Hill bought out CG Technology. From then on out, they converted those sportsbooks to William Hill — both branding and tech-wise. Caesars then bought William Hill too, but so far, William Hill has kept its name on many sportsbooks.
This article below is now outdated since CG Technology no longer operates any sportsbooks to our knowledge. But we are historians and wanted to keep this on record to tell the full story of CG and Las Vegas sports betting in general. So read for fun but don’t act on any of this information below.
Corporations that own and operate multiple properties on the iconic Strip run their own top Las Vegas sportsbooks and offer players in-house sports betting app.
Caesars has eight resorts starting with the flagship property at Caesars Palace, but it includes other destinations like Planet Hollywood and Paris. MGM Resorts has nine resorts on Las Vegas Boulevard, with such popular spots as the Aria, MGM Grand, and Bellagio.
Caesars sportsbooks offer guests the Caesars Mobile app, while MGM venues recommend visitors use the playMGM app.
However, many hotels and casinos in Las Vegas are still independent operations. CG Technology looks to lease its high-end sportsbook space and run the venue for an agreed-upon amount of time.
The company also provides its own betting lines and online app through CG Sports and CG Casino.
CG Technology, a division of the Wall Street firm Cantor Fitzgerald, is now one of the largest bookmakers with a license in Nevada. It currently operates seven sportsbooks, with many of them on the Strip.
For example, CG Technology leases valuable space with some of today’s heavy hitters, including the Cosmopolitan Sportsbook, Lagasse’s Stadium at the Palazzo Sportsbook, and the Hard Rock Sportsbook.
Bettors are better off registering and using the CG Sports app at all of its Las Vegas locations, which also include sportsbooks at the Venetian, Tropicana, Palms, and Silverton casinos.
The M Resort, which has been the flagship sportsbook for CG Technology for a decade, did not renew its lease with the company in April 2019. It’s one of the most recent setbacks for the gaming company which is trying to overcome a tarnished reputation.
CG Technology made a huge entry into the sports betting industry in Nevada in 2009 and pioneered the popular in-running wagering, among other innovations. But the gaming company has struggled for market share and growth in recent years.
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super Bowl, March Madness, Oscars
Nevada regulators fined CG Technology an industry-record $5.5 million in 2014 for allowing one of the company’s key executives to run an illegal sports wagering operation.
Two years later in 2016, CG Technology had to pay a $1.5-million fine after customers received lower payments on some of their wagers.
At a time when sports betting is making inroads in just about every state across the country, CG Technology seems to be fighting the odds in this billion-dollar game.
CG Technology bookmakers in Las Vegas are known for taking more risks than other sportsbooks. They have made a mark with high rollers for taking the big bets on big games, even though their reputation is not at the level it used to be.
