Everest Funeral Concierge, the U.S.-based sponsor of Canada’s annual senior and club-level curling championships, is championing a new North American competition: the Everest North American Curling Club Championships.
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In collaboration with CBS Sports Network, Curling Canada, and USA Curling, this event is set to debut in September 2024.
USA to Battle Canada in New Curling Championship
The championship will showcase a face-off between the Everest Canadian Curling Club Champions and the USA Curling Club Nationals Champions, ultimately crowning the men’s and women’s North American Club Champions.
President and CEO of Everest Funeral Concierge Mark Duffey expressed excitement about expanding their commitment to curling innovation through this sponsorship.
He highlighted Everest’s nine-year dedication to showcasing the sport. He emphasized that the new championships would elevate competition levels while engaging both existing and new curling enthusiasts through CBS Sports Network broadcasts.
The recently concluded Everest Canadian Curling Club Championships in Winnipeg saw New Brunswick (women) and Alberta (men) claim the titles.
The 2024 U.S. championship is scheduled for April 2-6 in Fargo, N.D.
The Canadian and U.S. club championships focus on recognizing the often overlooked “club curlers”—amateur players participating in weeknight leagues at their local facilities—by providing them with their national title opportunities.
“These Championships are tailor-made for club-level curlers who possess the skills to represent their country at a higher level but may lack the time or resources for professional competition,” stated Danny Lamoureux, Curling Canada’s interim CEO.
Lamoureux expressed gratitude for Everest’s ongoing investment in the sport, providing an exciting avenue for curlers to shine on a North American stage.
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USA Curling Introduces National Curling Month
Dean Gemmell, CEO of USA Curling, highlighted the significance of the Club National Championships, celebrating both intense competition and the sport’s club-based history.
He emphasized that Everest’s creation of this opportunity, allowing national champions to advance to international play, enhances the event’s importance.
In addition to the Everest North American Curling Club Championships, USA Curling’s “5 & Under” event aims to attract new curlers rapidly.
This venture marks the CBS network’s return to curling coverage since its coverage of the 1998 Olympic Winter Games in Nagano, which faced challenges.
The upcoming championships will be broadcast live on CBS Sports Network in prime time, with Canadian broadcast details set to be announced soon.
USA Curling is set to launch the inaugural National Curling Month in January, aiming to boost the sport’s recognition and appreciation nationwide.
The campaign will include:
Contests and digital and in-person activations.
Focusing on promoting Learn-to-Curls.
Watch Parties.
Various events at USA Curling Member Clubs.
The initiative strives to create a welcoming environment for individuals from diverse backgrounds, offering them a chance to connect with the curling community and engage in the excitement of the sport.
Participants, both clubs and individuals, will have the opportunity to win prizes from USA Curling.
Dean Gemmell, CEO of USA Curling, expressed his enthusiasm for National Curling Month, emphasizing its role in celebrating the curling community and attracting new enthusiasts to the sport.
Club leaders will soon receive detailed information about events and opportunities for National Curling Month.
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