The Las Vegas valley boasts lively cultural neighborhoods like Chinatown, Korea Town Plaza, and Little Ethiopia. Now, Clark County is looking into the possibility of adding another cultural district to the area.
A policy passed by the Clark County Commission in 2019 set the framework for creating official cultural districts.
If approved, “Filipino Town” would be Clark County’s second official cultural district, following the establishment of Little Ethiopia last year.
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Located along a proposed 1.2-mile stretch on Maryland Parkway — spanning from Desert Inn to Flamingo roads. Filipino Town could soon come to life in Las Vegas.
The district would be centered around a Seafood City supermarket, a hub for the Filipino community. The supermarket is where residents gather to purchase ingredients for their beloved dishes.
Within this corridor, around 25 Filipino-American-owned businesses can be found. The majority of which are situated in Boulevard Mall, another favored gathering place for Filipinos.
The designation would be free for taxpayers. However, local businesses would need to contribute to the costs associated with installing signs and ensuring the area is listed on online platforms and GPS systems.
Approximately 15 percent of the tenants at the mall are Filipino businesses. The Filipino businesses are in full support of the measure.
According to Dan Giraldo, assistant director for Clark County’s administrative services, county staff will begin reaching out to business and property owners within the proposed district.
The proposed district needs to clear a few challenges, including obtaining approval from the Paradise Town Advisory Board and securing a final vote from the Clark County Commission.
If these steps are successful Filipino Town could potentially be established as a cultural landmark by next year
The Las Vegas Asian Chamber of Commerce reports that over 200,000 Filipinos reside in Nevada, a remarkable increase from just five individuals recorded in the 1920 U.S. Census, as noted by Clark County.
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Filipinos have a strong history in the city of Las Vegas.
One of the earliest known Filipinos to settle in Las Vegas during the 1930s was Sheriff Rudy Roque Legaspi Oquendo.
In 1997, Las Vegas Municipal Judge Cedric Kerns made history by becoming the first and youngest Filipino-American elected to a judicial position.
Rudy Crisostomo was recognized for his craftsmanship in designing and creating early neon signs for famous Strip casinos, including Circus Circus, Dunes, and the Luxor.
Assemblywoman Erica Mosca has a Filipino heritage, being the daughter of a Filipino parent.
In the 1990s, Nevada began to address a shortage of healthcare professionals by actively recruiting doctors and nurses from the Philippines.
By the early 2000s, Clark County experienced a notable increase in the Filipino population, solidifying its status as one of the largest hubs for this demographic in the nation.
The landscape began to transform when Seafood City opened its first location in the Las Vegas Valley. The proposed cultural district is located near the area.
Joel Enriquez, president of the Filipino American Chamber of Commerce, expressed that the establishment of Filipino Town would have a significant and enduring impact, serving as a pivotal moment for future business recruitment efforts by the chamber.
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